Building the Next-Gen Deep Marketing Model: Omni-Channel 2.0 Strategy

For over two decades, China Stone’s marketing consulting team has anchored its approach in "Deep Marketing", upholding the philosophy of "Channel Supremacy, Winning at the Point of Sale" to help countless enterprises transition from chaotic growth to regional precision marketing. With the advent of the consumer sovereignty era and the digital age, Chinese marketing has now entered the Omni-Channel 2.0 era. Building on our proven methodologies, we drive innovation through four strategic transformations:

▶ From "Channel Supremacy" to "Customer-Centric 1+N Omni-Channel Synergy"

• Shift focus from distribution chain control to seamless online-offline integration ("1+N" channels)

• Multi-touchpoint consumer engagement rooted in customer lifecycle management

▶ From Competition-Driven Product Mix to Hero SKU-Led Portfolio Optimization

• Develop strategic hero products (high-impact SKUs)

•Balance "Volume + Value + Premium Positioning" with profit-weighted assortments

▶ From Mass Broadcast to Hyper-Local Precision Engagement

• Leverage brand innovation + digital media to build private traffic pools

• Evolve from passive response to proactive relationship-building, turning customers into brand advocates

▶ From Labor-Intensive Distribution to New Retail-Enabled Marketing Platforms

•  Replace "human wave tactics" with AI-powered sales enablement

• Upgrade marketing teams into high-efficiency coalitions through:

✓ Professionalization (skill development)

✓ Digitization (tools integration)

✓ Ecosystem Alignment ("Shared Purpose, Co-Creation, Risk-Sharing & Value-Sharing" Community)
   
Marketing Innovation Solution

Strategy 1 of the Six Core Strategies for Building a Next-Gen Deep Marketing System

Developing the "1+N" Omni-Channel Model

Helping enterprises transition from distribution chain control to omni-channel collaboration, leveraging physical channel advantages, integrating online and offline channels, enabling seamless cross-network operations, and strengthening new retail terminal development.
   
Strategy 2 of the Six Core Strategies for Building a Next-Gen Deep Marketing System

Hero Product-Oriented Dynamic Portfolio Strategy

By addressing pain points and rigid demands in characteristic scenarios, enterprises should cultivate unique product charisma across five dimensions—spiritual connotation, quality functionality, formal extensions, experiential processes, and customer segments—to execute a dynamic portfolio strategy of "breakthrough hero products, diversified product combinations, segmented market coverage, and continuous dynamic upgrades" amidst homogeneous product competition.
   
Strategy 3 of the Six Core Strategies for Building a Next-Gen Deep Marketing System

Niche Market Dominance Strategy

By segmenting regional markets based on competitive landscape and market quality fundamentals, this strategy concentrates resources and terminal development on selected niche markets to establish dominant positions. It creates scale advantages exceeding 1.732x (√3 principle) while building formidable competitive barriers through focused market cultivation.
   
Strategy 4 of the Six Core Strategies for Building a Next-Gen Deep Marketing System

New Retail Terminal Upgrade Strategy and Implementation

Focusing on five core dimensions - store, customer, product, staff, and service - this strategy breaks through by implementing three-dimensional store layouts, scenario-based image displays, entertainment-driven promotions, emotional customer service, and data-powered terminal operations. It begins with precise consumer positioning within business districts, then establishes an integrated channel synergy mechanism through O+O (Online-offline) and 1+N models to achieve new retail terminal upgrades.
   
Strategy 5 of the Six Core Strategies for Building a Next-Gen Deep Marketing System

Customer-Centric Strategy and System Development

The current marketing environment has ushered in an era where customers reign supreme. Enterprises must shift from product-centric operations to customer-centric management-defining products by usage scenarios, enhancing value through services, differentiating through experiences, deepening relationships via interactions, and improving efficiency with systems. This transformation from "fishing" to "fish farming" enables businesses to grow alongside customers and capture lifetime customer value.
   
Strategy 6 of the Six Core Strategies for Building a Next-Gen Deep Marketing System

Marketing Organization Management Enhancement

Drive Platform-based Transformation by establishing a flat management model, implementing a partnership mechanism at the appropriate stage, and strengthening incentives and self-motivation. Develop new professional capabilities such as new media operations, video commerce, and customer-centric management. Optimize processes and standards to enable efficient front-mid-back office collaboration, building a robust enablement platform that provides timely support to marketing personnel at all levels. Accelerate digital business transformation to enhance operational efficiency and decision-making quality.
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Guaranteed Performance Outcomes with Accountability

Chinastone's marketing consulting team offers performance-based consulting services with measurable results commitment. We stand behind the business impact of our Next-Gen Deep Marketing Model, ensuring tangible profitability and proven effectiveness.